Why Must Verizon Tease us?

Verizon just ramped up FiOS with speed upgrades for all its regular tiers as well as the addition of a new 35 Mbps tier (w/20Mbps upload speeds).
Plus, Verizon sped up many of their tiers…So that now means that Verizon FIOS is offered with:

* 15 Mbps down / 5 Mbps Up @ $45 per month. (Equivalent to Time Warner’s Turbo, download speed, but far faster on upload)
* 25 Mbs Down / 15 Mbps Up @ $65 per month.
* 35 Mbs Down / 20 Mbps up.
* 50 Mbs Down / 20 Mbps up.

But of course, it not available in Rochester, ny…. My understanding is that the lack of Rochester is due to negotiations with Frontier…