AT&T will today begin rolling about MMS for iPhone customers in the U.S., the patch which will enable the service will be available from iTunes and will allow iPhone users to begin sending and receiving photos and videos.

The rollout will begin late on Friday morning, Pacific time.

MMS Update: We know you’ve been eager for this service so we wanted to offer a quick update on the launch plans for MMS on Friday, Sept. 25. Late morning, Pacific Time, on Friday, the new carrier settings update enabling MMS should be live and ready to download through iTunes. We’ll provide the steps and all of the details you need right here at that time.

Additional reports earlier this week suggest that AT&T is nervous about the launch of MMS having done some preliminary testing the carrier is said to have suffered strain on servers and infrastructure.