There was also the charge of hypocrisy; if Steve Jobs truly hates DRM so much and wanted it gone from iTunes Store music, why does he continue to lather it onto all video content from Apple, and why did he voluntarily add it to iPhone apps?
Is it really Hypocrisy? Â Not really…. Â It’s called being locked into a contract. Â Yes, Steve Jobs, and most humans dislike DRM. Â For reasons that are personal to everyone…
So, why have it? Â Because it’s the only way that Steve can be able to market the content, because the provider’s would allow him to sell it otherwise. Â Yes, Apple has done a great job of making their Music DRM free. Â Yes, it is in an AAC file format, but that’s an open standard. Â Yes, it has your account information “stamped” into the meta information on the file, but it’s DRM free, at least the iTunes Plus content is…
But the video companies have not yet given into the idea that they are hurting their base, so they simply don’t care. Â Until the video companies allow the content to be DRM free, it won’t happen.
And Apple won’t make a system to allow you to just import your purchased media, simply because it also contains DRM and that would break the DMCA. Â Apple does not want to get into a court case arguing a position opposite of what their main content providers. Â For some reason I suspect that would have the content providers breaking their contracts, or at least not renewing them.