In honor of Comcast’s decision to rebrand itself as XFinity, Time Magazine published a list of the 10 worst corporate rebrandings, and the Sci Fi Channel’s decision to become Syfy made #3. Writes Time, “Spell Check On Syfy: Unless science fiction is spelled syience fyction, owners of the popular television network need some serious spelling help.”

http://www.time.com/time/specials/packages/article/0,28804,1914815_1914808_1914777,00.html#ixzz0ezhWqoi0