Well, Microsoft is consistent.  At their Surface demonstration, it was like they had a bad transcript of the iPad launch.  

On Monday, Microsoft held a secret press event in Los Angeles where it announced a new family of tablets under the Surface moniker. Along with Surface, the event revealed a branding shift for Microsoft, one that values the unity of hardware and software, and the idolization of aesthetics. Something about it felt familiar…

Well, other than being force to swap out their surface due to an issue with the hardware…

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